When establishing a strong customer base for your retail store, there’s a lot you need to do. You need to have a strong online presence, post consistently appealing content, and make sure your intended audience is well aware of all your special deals and promotions. And while it’s important to cover all grounds when marketing to customers, you need to establish a solid base somewhere before you can expand onto other platforms.
And what better platform to establish a presence on than Facebook? Besides being one of the most popular social media platforms out there, Facebook is also widely used by business owners for marketing, branding, and even direct selling. Which makes it the perfect first step for your retail brand. Here are a few great ways to help you get started on your Facebook marketing journey.
1. Set up your own business page
The first and most crucial step to Facebook marketing is creating a business page. A business page helps you establish an online identity that is specifically dedicated to your brand, which helps increase visibility and reliability.
Set up your own business page by creating a new page and filtering through the relevant categories to attract the right audience. For instance, if you sell high-end women’s clothing, you should choose categories that relate to this audience. Set your brand logo as your profile picture and a captivating image from a brand shoot as a cover photo. Add all necessary information such as contact details, store location if you have a physical outlet and website link.
Once your page is ready, invite all family, friends, and relevant contacts to follow it and encourage them to invite their other Facebook friends too.
2. Post about your sales and offers
As a retail store, you probably have a lot of sales, offers, and special promotions throughout the year that you want people to know about. And what’s better than a special sale? A special sale that’s being announced through some fantastic, scroll-stopping visuals.
Create your own special retail posters using online design tools like PosterMyWall and post them on your Facebook business page for all your followers and customers to see. Whether you’re announcing the launch of your new spring collection, promoting your end of season 50% off sale, or simply want to bring attention to a certain range of products, you can personalize your own poster by adding your brand logo, some attractive animations, or visuals, and a bright, bold font to make people stop scrolling to take a look.
3. Widen your reach with Facebook ads
Posting regular content for your usual group of followers is a great way to retain customers, but you also need to think about widening your audience. And one great way to do that is through Facebook ads.
Facebook ads allow you to advertise your retail brand to a filtered audience across the platform. You can add category filters to narrow down your audience to a group that would be more interested in your product, create the ideal ad to hook them in and let Facebook ads expand your reach.
For the ideal ad, you should create a customized poster that advertises your brand and product, appeals to your potential audience, and includes a call to action button so people can go straight to your page or website. You can also include a promotional code or discount in your ad to further entice people to shop with you.
4. Use Facebook Live to engage your audience
Facebook stories and live videos are a great way to show certain snippets of your business operations and keep customers engaged in the process. As a retail store, you probably want customers to have a good idea of the quality of your product, the personalization methods that go into it, and the process by which it reaches customers.
Use Facebook live to showcase behind-the-scenes footage of how your high-quality garments get made. If you focus on garment personalization, you can show snippets of the customization method. If you pride yourself on aesthetic and high-quality packaging, you can show the packing process in your story. This is a great way to show customers that you’re a reliable business and that your products can be trusted.
Marketing a retail brand can be tough, especially when there’s so much competition out there. But Facebook is a great place to start off with a marketing technique that’ll help you draw in more customers. Try out these Facebook marketing tips to establish a promising online presence for your retail brand.